Daily news from online research no. 32964
MR Investors supports product testing platform
March 11, 2022
In New York, at-home product testing platform Highlight raised $7 million in an investment round, including money from Momentive CEO Zander Lurie; Richard Thornton, former CEO of Cint; Tom Bernthal, CEO of Kelton; and Max Mullen, founder of Instacart.
Highlight was created in 2020 by former Kelton Qual AD Dana Kim, who serves as CEO; and product design specialist Ethan Kellough, who serves as the company’s director of product technology. The company offers end-to-end automation of the product testing process, with access to a community of pre-screened consumers whose individuals are known as “Highlighters”.
The platform promises to streamline everything from rookie to dataset, including all the logistics needed to get a product to target customer homes. The community can test a wide range of physical products, such as those in the food and beverage industry; beauty and personal care; children and babies; pet products; and supplements. Kim says the platform makes it “much easier and faster” to conduct product testing than traditional models, which she says take eight to 12 weeks for data, with costs two to three times higher. than the Highlight model.
The new funding, which brings the total raised to date to $8.3 million, was led by First Round Capital. Other participants – in addition to angel investors Lurie, Thornton, Bernthal and Mullen – include HearstLab and Sixers Innovation Lab.
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.