Daily news from online research no. 33472
Klaviyo Launches Unified Customer Data Platform
June 24, 2022
In the US, email marketing platform Klaviyo has launched an enterprise solution called Klaviyo One, helping major brands bring all their customer data together to create personalized experiences at scale.
Klaviyo gives online brands direct ownership of their consumer data and interactions, helping them convert transactions into long-term relationships. Users of its platform can combine customer data with more than 220 native integrations and open APIs to automate personalized email and SMS communications.
The new Klaviyo One can ingest, unify, store, query and analyze customer data from “any” source, from any time period, then offers reporting, predictive analytics and machine learning tools to deliver large-scale omnichannel experiences. Automated A/B testing is also possible with the solution.
CEO and co-founder Andrew Bialecki (pictured) comments: “Today, if you’re a large-scale or high-growth consumer business, you’re buying and assembling your client technology stack with software from multiple vendors that support each other. barely integrate, and certainly not in real time. This creates major problems – customer data and customer experiences don’t talk to each other, and you end up with poor customer experiences and frustrated internal teams. Klaviyo is the only place to get all the software, infrastructure, and expertise you need to build your customer stack and scale the way you delight consumers and generate revenue.”
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.