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MG Motor has arguably rolled out the most sophisticated car configurator in India

MG Motor India has partnered with augmented reality and digitization startup Eccentric Engine to launch a first-of-its-kind online viewing platform that leverages augmented reality for a digital showroom experience filled with customer service representatives giving very visceral access to potential customers all over the world. time. Initially, the service will be launched in select Tier 1 cities, but by Q2, MG Motor plans wider access that will be available 24/7.

MG Motor also indicates that the sales representatives of the various dealerships are also being trained and that they will also be available to customers through this online platform. Using technology developed by Eccentric Engine, MG Motor will deploy an advanced car configurator that leverages augmented reality that works on all devices like mobile phone, tablet or PC by synchronizing with browsers on all platforms. This car configurator will also show how the accessories will look on the car and also offer financing options.

This is an online car configurator that adds real-time consultation into the mix

“We are excited to launch MG eXpert, an AI-assisted, human-driven, voice-driven platform. As an Auto-Tech brand, MG has introduced several industry ‘firsts’ into the Indian automotive space.With a transparent customer backed by technology experience at the heart of our brand philosophy, MG eXpert operates as a simple and convenient one-stop solution to answer multiple queries ranging from product features to ownership. look forward to delivering a refined, informative, interactive and technologically advanced product exploration experience to our customers from the comfort of their homes,” said Gaurav Gupta, Commercial Director of MG Motor India.

Through this live-streamed augmented reality experience, users can choose the car’s color scheme, connect directly with MG’s anointed experts, and also book test drives where the car will be brought to their doorstep. In a nutshell, MG Motor is bringing the dealership experience to the customer’s doorstep and, at some level, offering more advanced capabilities through augmented reality.

“We are delighted to have advanced our relationship with MG Motor to take virtual interactions to a whole new level with an integrated suite of products. Our new Experience Manager will provide immense opportunities for our partner MG Motor and their dealership partners to create unprecedented engagement with their customers by changing the very nature of interactions,” said Varun Shah, co-founder and CEO of Eccentric Engine.

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Eccentric Engine already has partnerships with Tata Motors and Citroën. In the case of these two brands, Eccentric Engine has powered their car configurators online, but with MG Motor India it has gone even further.

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