RateGain launches Content.AI, an end-to-end hotel AI platform to make content management transparent
SINGAPORE, November 11, 2021 / PRNewswire / – RateGain Travel Technologies Limited, a provider of SaaS solutions for travel and hospitality, today announced the launch of Content.AI, an AI-powered self-service SaaS solution to help hotels to manage, optimize, improve and distribute content among on-demand partners to drive higher conversions.
Since early 2021, RateGain has launched AI-powered solutions to help hotels better control guest acquisition and help them re-launch. While the first half of 2021 has focused on delivering solutions that have helped the industry forecast more accurately in the absence of consistent historical data, RateGain is now focused on helping hotels improve conversions across all channels by delivering a consistent brand experience.
As trips return, potential customers check online channels and hotels to provide accurate information about room amenities, health and hygiene standards, and the overall experience. According to a recent McKinsey study, in the post-pandemic world, guests are more likely to provide extreme comments in case the stay does not meet their expectations; it is therefore more critical for hotels to communicate the right experience across all channels.
With Content.AI, hotels of all sizes have a platform to help them meet the triple challenge of completeness, consistency and conversions. Hotels and hotel chains have struggled to maintain high-quality content on all properties in one place and the process involved multiple teams managing the components of the content while working with disparate demand partners, making it extremely difficult to collect, update and manage data.
This inconsistent content is updated manually on the extranet of each requisition partner and the repetitive process introduces errors, making the information on requisition partners incorrect, incomplete and inconsistent.
Content.AI solves all these problems to improve conversions
- The increase allows hotels to improve the level of content with minimal manual intervention and effort
- Uses AI to prioritize which content hotels need to update first to drive more conversions
- Edit, enhance and optimize images to communicate the best experience to potential customers
- Auto tagging of images for easy identification and categorization by demand partners to improve SEO
- One-click distribution to on-demand partners saving hours of effort in updating content
Hotels of all sizes now have full control over driving more conversions by increasing, optimizing and distributing high quality content to all on-demand partners as well as through Martech’s offerings. RateGain from BCV and myhotelshop; giving them the opportunity to have a 360 degree approach to unlock new income.
Commenting on the launch, Bhanu chopra, Founder of RateGain, said: “Trust is the most critical criterion in attracting customers to the new normal, and consistently delivering high quality content to all customer touch points is no longer an option for hotels and a need to improve retention and conversions. For most of the last decade, content management has been an extremely time-consuming operational task unrelated to conversions, however, as the share of digital bookings increases and the customer becomes more aware, hotels should address this issue. problem quickly and happy. is the only end-to-end platform to facilitate this. “
RateGain is a global provider of SaaS solutions for the hospitality and travel industry, delivering travel and hospitality solutions that generate new revenue every day. We are one of the world’s largest data point aggregators for the hospitality and travel industry (Source: Phocuswright Report). For more information visit https://www.rategain.com
SOURCE Gain Rate