BURLINGTON, Mass., April 07, 2022 (GLOBE NEWSWIRE) — Avid^® (Nasdaq: AVID) today announced that Schweizer Radio und Fernsehen (SRF), Switzerland’s largest electronic media company to cover German-speaking markets, has extended its longstanding relationship with Avid to improve its media production workflows . After more than 15 years as an Avid customer, SRF has taken a big step to future-proof its production operations by upgrading to the latest versions of MediaCentral^® production platform and Media Composer^® editing solution.

SRF’s operations and production teams are spread across their main television studios located in Zurich and Basel. With MediaCentral | Production management^™this infrastructure includes Avid NEXIS^® shared storage, which allows SRF’s production team to share media over the network and collaborate in real time from anywhere, as well as Avid Media Composer | Ultimate^™ editing software. Everything is located on the SRF campus in Zurich, with the other studios connecting remotely via the company’s own network infrastructure.

At the heart of the new workflow is the openness of MediaCentral, offering native integration with Media Composer, as well as optional integrations with third-party tools such as Adobe Premiere Pro. The flexibility this provides means that SRF will be well placed to easily adapt to its changing workflow needs.

“We produce an enormous amount of programming every year, which means our distributed production teams are constantly under pressure to deliver high-quality content with fast turnaround times,” said Andreas Lattmann, Head of Managing technology, FRS. “Avid’s MediaCentral allows us to do just that. Our teams have access to the tools and features they need to do their jobs efficiently, with scalability and the best possible support if something goes wrong. After so many years of collaboration, we are thrilled to take this next step with Avid.

“Like many broadcasters, SRF has recognized the need for greater flexibility, scalability and remote collaboration in its production workflows, all of which are delivered through the MediaCentral platform,” said Tom Cordiner, Chief Revenue Officer, Avid. “SRF now has access to all key features in a unified package, with the ability to quickly allocate resources as needed. We are delighted that SRF has chosen to build on our longstanding relationship and we look forward to seeing how it continues to evolve.

Learn more about new business benefits for media companies with subscription software at https://www.avid.com/products/mediacentral/mediacentral-subscriptions.

About FRS
With three television channels, six radio stations and additional online content, SRF is a public service: the media house promotes freedom of opinion by providing factual information, strengthens Switzerland’s film, music and literary production , educates and entertains the public. Thanks to the fees, the SRF works independently of economic or political interest groups. Advertising quality is the top priority. The SRF maintains variety in its program, which, as far as possible, adopts a Swiss perspective.

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© 2022 Avid Technology, Inc., Avid, its logo, MediaCentral, MediaCentral | Production Management, Avid NEXIS, Media Composer and Media Composer | Ultimate are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. Adobe and Adobe Premiere Pro are either registered trademarks or trademarks of Adobe in the United States and/or other countries. Other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

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