TAM is the pioneering cookie-free platform of the open web, with different effective, proven and scalable solutions for the world’s biggest brands.

Teads, the global media platform announced that Teads Ads Manager (TAM), Teads dynamic programmatic buying platform, is the first in its category to offer advertisers and agencies the possibility of activate precise campaign targeting without cookies or device identifiers.

Therefore, Teads Ads Manager (TAM) becomes the Pioneering Cookie-Free Open Web Platform. This echoes the constant innovation and evolution of the platform who, by developing different efficient, proven and scalable solutions for the the biggest global brands, opens the way to a without cookie world.

TAM, which is directly integrated into the Teads inventory, is the first dynamic, self-service and programmatic shopping platform in the industry and ready work in a cookie-free environment. Thanks to TAM’s sustainable audience targeting, its advanced contextual segmentation and the use of its proprietary technology which enables the “translation” of audience segments based on cookies into segments based on signals without cookies, TAM is ready to offer advertisers the option of activating 100% cookie-free campaigns. This is essential not only for the future but for today, because many consumers, in certain markets, more than 50%, are already inaccessible if cookies are used, which makes the specialists lose scale enormously. marketing.

In addition, within TAM, customers can directly manage their targeting needs in a transparent manner and are able to plan and activate campaigns, generate reports and effectively achieve goals in every step of the funnel. Practical solutions that help a successful transition to a world without cookies.

“The transition to a cookie-free environment takes time and platforms that make this type of activation feasible, precise and usable are necessary. TAM revolutionizes the market by offering advertisers the possibility of launching 100% cookieless campaigns in just a few clicks, while bringing brands closer to their main objective: responsible advertising ”said Clementina Briceño, data manager for Teads Latin America.

To sum up, the launch of the “Cookie-less mode” in TAM provides access to targeting solutions such as:

• A audience catalog without cookies which addresses demographic segmentation and interest-based segmentation.
• Translator without cookies Teads: which allows to convert audiences based on cookies (including first party data) into audiences without cookies. The tool takes as a reference audiences based on cookies and presents equivalent audiences that differ only by their identifier, without affecting the interests that connect the audience to a brand.
• Contextual targeting: gives access to more than 500 editorial contexts within the most reputable publishers in the world.

In addition, Luciana Salazar, Vice President of Business Development for Teads Latin America, added “TAM’s product and business development teams take great pride in the unique solutions provided by the platform. Thanks to the wide variety of business models used in 2nd price auctions, we can offer guaranteed results which, as of today with the Cookieless Translator, are even more effective compared to what the market has to offer. . Our goal has been, and still is, to be at the forefront. The reward comes when we receive feedback from TAM users that highlights how efficient, instinctive and user-friendly the platform and, in particular, the translator is.