TikTok implements paywalls with creator subscription test
instagram isn’t the only platform to consider creator subscriptions.
ICT Tac is testing creator paywalls with a limited group of users, he confirmed Tech Crunch.
“We are always thinking of new ways to bring value to our community and enrich the TikTok experience,” a company spokesperson told the outlet.
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TikTok didn’t provide any details on what creator subscriptions might look like in action. Based on systems like Youtubesubscriptions to the channels of and Tic, however, we believe that creators who enable subscriptions will likely be able to offer additional, exclusive videos and/or perks (like subscriber-only chats or comment sections) to people who pay.
Like Tech Crunch points out, TikTok’s primary content stream is its For you page, which mainly contains videos from accounts that users do not follow yet. So if a user subscribes to a creator, the creator’s content may not appear on their For You page.
In this case, it would make sense for TikTok to offer an entirely separate feed for users to view paid content from creators they follow.
But, again, we don’t know if this is all in TikTok’s plans, because mom really is the word. According to The edge, TikTok won’t share any details about subscriptions, including how many creators are currently testing them, if there’s an expected timeline for mass rollout to users, and how much they might cost or what the payment structure is for them. the creators.
It’s worth noting that subscriptions are one of the few creator monetization options that TikTok is testing. The platform is also working on a feature that allows users to tip creators anytime, not just when they’re streaming live. (Live tipping is already a thing.) This test is open to creators with at least 100,000 subscribers; people who are part of it can add a “Tips” button to their account bios.