TRENDPOP LAUNCHES SELF-SERVICE SUBSCRIPTION TO MAKE VIRAL ACCESSIBLE TO EVERYONE ON THE MOVE TO DISRUPT SHORT FORM SOCIAL VIDEO SPACE
The new package offering puts the power in the hands of brands, agencies and record labels looking to reach new audiences through short-form social video.
LOS ANGELES, October 19, 2022 /PRNewswire/ — Trendpop, a Collab.Inc SaaS data and insights platform for short-form social video marketing, has launched a self-service subscription offering to meet the needs of brand marketers, agencies influencer marketers and record labels to understand and take action on what makes a video go viral. The announcement was made today by Trendpop CEO, Yoav Zimmermann and technical director Jonathan (Yoni) Ben-tzur.
Trendpop, a viral video insights platform, has launched a self-service subscription
Trendpop is disrupting the social video marketing landscape by revealing the secrets of what it takes to go viral on short-lived social video platforms. To date, the platform is available only by private invitation. This new platform offering opens access to everyone, reducing or eliminating the manual workflow needed to gain an in-depth understanding of the videos, sounds, creators and hashtags that are poised to become the next big thing. .
Marketers can sign up today at trendpop.com use Trendpop to identify viral trends and emerging creators in real time, identify key signals that contributed to their success, and predict what will fuel future growth. Marketers can then leverage this information to run more effective influencer marketing campaigns or create better original content, and creators can plan their next viral video.
The self-service subscription offering gives anyone access to the latest data, as Trendpop monitors millions of social video posts daily, having analyzed over 2 billion data points to date. The Trendpop database currently contains over 170 million creators, 90 million sounds, 40 million hashtags and over 2 billion videos – with 3-4 million new videos added to the platform every day. Data is constantly processed and aggregated in near real time to provide statistics as quickly as possible, allowing Trendpop to uncover trends as they start, with many being identified with just 50 videos posted. Trendpop’s AI systems help identify viral and upcoming trends on TikTok to continuously monitor so you can see the breakdown of a trend as it happens.
“In a social media world shifting to vertical video and algorithmic feeds, adapting is vitally important to survival,” Zimmerman said. “Our mission is to help creators and brands authentically grow their audience in this new landscape, and with our new self-service offering, everyone can take advantage of the Trendpop platform.”
“With the launch of self-service, we’re thrilled that Trendpop is more accessible than ever to brands and marketers working within the creator economy. Trendpop continues to cement its status as a must-have tool for any business that needs to keep up with the culture on TikTok”, said the co-CEO of Collab Tyler McFadden.
While Trendpop is currently focused on TikTok, the company is making a huge bet on short-form social video in general. The future of Trendpop envisions an all-in-one platform that allows digital marketers to earn not only on TikTok, but also on other emerging short form social video platforms – including Instagram Reels and YouTube Shorts – making Trendpop the ultimate marketing tool. for influencer marketing.
Marketers can sign up for a free 7-day self-service trial before purchasing a subscription at https://trendpop.com/
Trendpop was co-founded by Yoav Zimmermann (CEO) and Jonathan (Yoni) Ben-tzur (CTO) in August 2020. When it was created, Zimmerman and Ben-tzur wanted to create a platform that helps virtually anyone go viral. Zimmerman and Ben-tzur raised funds from YCombinator (W21) to create Trendpop and became profitable within 12 months. In January 2022, Trendpop was acquired by Collab, a veteran company in the digital creator space and an official creative and marketing partner of TikTok. Today, Trendpop powers major record labels’ TikTok marketing programs by North America and rapidly expanding into new markets in the film, television, beauty and DTC e-commerce industry. Trendpop is currently used by the music industry’s leading marketing and A&R professionals (both independent and major) to help their artists go viral on TikTok and hundreds of brands and creators who regularly earn on social video.
Collab is the leading creative technology company driving the creator and short-form video economy. Working with the biggest names and fastest growing social media creators, Collab generates 35 billion views each month on digital platforms such as TikTok, YouTube, Instagram, Snapchat and Facebook. Collab’s proprietary technologies increase creator revenue, grow creator audiences, provide exclusive TikTok campaign tools for brands, and protect and monetize digital content. In Q3 2021, Collab paid its network of creators and rights-holding partners more than $200 million..
Collab represents over 1,000 creators with a combined total of 2.4 billion subscribers and has one of the largest UGC (user-generated content) libraries in the world. As the official marketing and creative partner of TikTok, Collab offers brands unique strategic advantages on the platform. Combining custom technology, campaign expertise and talent relationships, the company has become the number one creator network on TikTok and one of the top ten content providers on YouTube.
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